Importance of Content Marketing Guidelines

The characteristics of brands with strong content marketing are those with an unwavering voice, timbre, and identity. For loyal readers, the standard and style of your brand’s subject matter can become as strong of a marker of your brand as your logo. It is important though that your writers, including freelance writers, fully understand what your business is all about because the qualities that you stand for may be hard to protect. So giving them utmost guidance is a must. This can be done by making a set of company content marketing guidelines or a set of instructions on how your brand wants to convey its message. You cannot just write haphazardly, but should be more responsible, just like successful companies like Campaign Monitor (which does email marketing) practice.

Content marketing guidelines give your writers a set of assumptions of how the company wants to present itself on every channel. It also makes it easy to communicate changes in approach to your writers. The guidelines can likewise be used by the writers if they have inquiries or suggestions to make content stronger as a reference point for talking with higher ups in the company.

Your guidelines should have a goal and this is to get your writers up to speed so they can start writing content. They need to know about your brand’s USP and unique characteristics, the motive of your content marketing in particular channels, and the audience personalities that your content is focusing on, we suggest to get customer service motivational quotes. In short, it tells the writer who they are writing toward or their target audience and the reason why.

There are several things to consider such as using company-specific styling, spelling, and grammar requirements. Another is how long each type of content should be. This prevents writers from making articles that are too wordy and long or too short and insubstantial. Your content marketing guideline should also have a list of the kinds of things you want and do not want. There may also be topics that you do not want to touch on. These topics should be included in your guidelines so the writer will not write about them.

With regards to responses, there should also be guidelines on how your writers will reply to blog and social media comments, for instance, how to respond to bashers and negative comments. Your writers will need keywords and keyword placement guidelines if you are writing for SEO. If your SEO team needs your writers to focus on a strategy then they need to know what to do. Your guidelines should also include whether you need specific tools for checking your writers’ work, submitting and tracking articles, and if you have to use a specific file format.

Emma’s Email Marketing Expertise

How can you send emails that will get your subscribers’ attention? Can you write effective email campaigns on your own? If you cannot, then do not despair since there is always a solution to every problem. You can get the services of a company that provides reliable and powerful email marketing that works for you. Emma’s email marketing platform supplies you all the tools you need to send campaigns that really bridges the gap between you and your subscribers. Emma makes your emails better through their powerful automation and personalization features. Emma HQ has a list segmentation feature which makes it possible for you to target the recipients of the email that you would like to send at just the right time. Real time collections of subscribers who answer to a certain criteria such as birthday, zip code etc. are made.

A business needs to be advertised the right away if it wants to succeed. Advertise your business through email marketing. The best email marketing is personal, relevant, and prompt. Emma makes it possible for your business to succeed because they are committed to their clients’ needs. The Emma HQ is the sole platform which helps agencies, restaurants, universities, franchises, retailers, nonprofits, and fitness brands control their email marketing strategy across many locations. Many business owners are willing to spend a lot of money on advertising alone. They know that in the end they will gain a lot of earnings.

Emma has a team of in-house email experts who will make engaging and attention-grabbing content and professional design, help grow your list, and work on different ways to attract involvement. These experts will specially make a package that is suitable to your marketing needs. Another amazing feature of My Emma is their pre-built apps and integrations which clients can use to power highly personalized messaging. If you need important resources, they are readily available to clients. Here you can read marketing tips from the experts, email best practices, and all the help you will need to navigate your account and not get lost. Get vital information from resources like webinars, blogs, podcasts, guides, strategy, product news, videos, webinar on Emma 101, and have easy access to their support hub of smart and dependable customer service representatives.

Getting the services of Emma is not free but quite reasonably priced. Emma has packages designed to fit every client’s marketing goals and all packages are affordable. PRO is for small businesses and starts at $89 per month (with 10,000 contacts); +PLUS is for high performing marketers looking for next level email capabilities starting at $159 per month (with 10,000 contacts); and EMMA HQ for large brands or franchised businesses managing multiple location email programs from one corporate account and starts at $229 per month (with 10,000 contacts). Whatever package you choose, you will surely get your money’s worth. Email marketing has never been this good. Only with Emma.

What Plus-Sized Men Should Wear

Some plus-sized men might think that it’s quite unfair that only plus-sized women seem to get attention when it comes to fashion. That shouldn’t be the case since plus-sized men also have specific needs when it comes to clothes. It’s unfortunate that many sellers don’t cater to all body types, that’s why it’s hard for bigger men to find flattering wardrobe choices. Selling big and tall clothing items is the farthest thing from their minds.

Everyone should wear clothes that flatter their body type so it’s important to know your body type first. A great wardrobe will present your body in the most flattering way possible. Clothes should give a clean, direct, and defined shape to the body no matter what the size. Keep in mind though, that the most essential element of plus-size fashion is the fit. When it comes to sizing, a lot of men’s fashion brands don’t really offer many options in terms of variety or assortment. Measurements are usually based on a standard mannequin and then they’ll just add or subtract inches to make the sizes dissimilar.

Never buy clothes that’re several sizes too big or else people will notice your weight or will think that you’re a lousy dresser. Instead, buy clothes that’re neither too tight or too loose but fitted. Another tip is to keep your style simple and basic which is actually the new trend in men’s fashion nowadays. Solid neutral or dark colors, as well as understated patterns is the way to go. Only wear vertical and thin stripes because it makes you look thinner. Layering can effectively narrow a silhouette but stay away from heavy or thick materials. When it comes to pants, go for dark-colored slim jeans but avoid super-skinny jeans and anything baggy. Furthermore, the accessories worn should be big and draw the attention away from the body.

For any of your plus-sized fashion needs, shop at The Iconic. Established in 2011, it’s the leading online fashion and sports retailer in Australia and New Zealand, selling clothes, shoes, and accessories. Shoppers have access to more than 1,000 local and international brands and 60,000 fashion and sports products for men, women, and children. Everyday they introduce 200 plus new products to keep customers on top of the latest styles right through the season. They also try their best to ship products right away so you’re sure to receive your packages on time and right at your doorstep.

Beautiful Ombre Sequin Evening Dress Online

It’s very essentials for each of the woman to have their own gowns and dresses as they are usually the most part going thus they should have to make themselves more beautiful and presented. To do that, of course, they needed to invest a bit for their gowns and dresses that they could use off in any type of occasions. Good thing, I was going to share with you this one online shop that I had stumbled upon with recently called Ever-Pretty.com where all the lovely and chic dresses for different events were houses and even sell out for a very reasonable prices. To be honest, this was my first time seeing such awesome online shop that give out a superb pieces in a very cheapest price. Hence, if I were you who are looking for the best gown to wear off? you should now take a look their shop today before their gowns will runs out as a lot of gorgeous women are now getting crazed to their gowns and dresses.

Long Sleeve Lace Formal Mother of the Bride Dress

Floor Length V Neck Evening Gown

In addition, this shop is pretty reputable and reliable in fact, they had been to the business for some good years already and they had built up and established their company well which makes us mostly fashion bloggers pleased and convinced to buy off gowns and dresses to them. Also, their shop caters a lot of types, designs and length of gowns which are perfect to everyone who’s in need of a gown that will be suits in best to the type of body or shape of body they have.

Sexy Off Shoulder Midi LBD

Alisa Pan Cold Shoulder Velvet Party Dress

If you were asking me though on which dress you should get? well, I think Ombre Sequin Evening Dress. Because ombre gowns are the one in demand for today’s fashion and a lot of fashion icons either those fashion enthusiasts were seen wearing their own ombre dresses for them be looking chic and fancy. So, what are you waiting for? go check the shop mentioned now and acquired your best gowns for your personal style of preferences.

 

Womens Rashies for Healthy Skin

Most of us want healthy skin which is glowing, fresh looking and of course, aging as slowly as possible. There are a few culprits that can help cause us to age prematurely and the most common one is the sun. Those UVA and UVB rays can cause us so much damage on our skin from premature aging (think wrinkles and sagging skin) as well as even serious health concerns such as skin cancers.

The most important thing to do during those summer months when the UV levels are high is to protect your sin form the sun and there are ways of doing this without hibernating inside for the whole of summer. The first is to use sun protection. Sun protection comes in quite a few forms such as creams, clothing, hats and eyewear. Most of us conjure up images of looking non-fashionable whilst covered up completely, but these days there are so many awesome designs of clothing and hats that you can look chic without any effort at all!

A ladies rashie is a really great way to protect your torso area from the sun when you are outside. A top with a UPF rating of 50+ can protect you from up to 98% of the UV rays and that incudes that nasty UVA rays which is primarily responsible for premature ageing and wrinkles. There are so many awesome designs and colours now that some of them don’t even look like ladies rashies. Check out ladies rashies Australia to see all the awesome styles out there and there is something to please and suit everyone.

Sunscreen on exposed areas is an absolute must and that includes on your face – daily! A broad-spectrum sun screen is the best to use as it protects against the UVA and the UVB rays just like the sun protection top. This can also help reduce sun damage and premature ageing and remember to reapply regularly.

Hats are also considered to be an essential part of sun protection for your skin as they can help protect the face, neck and ears from the sun. Caps aren’t considered to be the best option as there is only that small shade bit for your face which then leaves your ears and neck area exposed. Look for a hat with a wide brim which will give these areas some really good shade.

Then there are the sunglasses and remember that eyes can also get sun damage too. So important it is to protect them at all times, hence a really good pair of sunglasses are essential. Look for a pair which have of UV protective lenses. You might have to pay a bit more but they will protect your eyes form the UV rays than can penetrate the lenses. There are so many fashionable pairs these days and so much choice.

Being sun smart needn’t be non fashionable, you can look chic really easily with a gorgeous sun protection top that fits, flatters and suits you. Pair with a large chic floppy hat, oversized UV protective sun glasses, an SPF lipgloss and your favourite swimwear. A sun smart beach babe!

What to wear to a spring 2019 wedding: couples’ edition

Couple are the usual into matching clothing when it comes to summer season. Henceforth, if you are couple and fond to wear the best matching clothing that are available today in the market? you should then keep on checking on what’s the latest in the fashion industry as the set of pieces were immediately changing due time since we are relaying to these brands and labels who are responsible in producing sort of fashionable pieces that we folks were following.

With winter’s chill starting to thaw away at last, many of us are looking forward to a little spring light and gentle warmth (maybe!). If you’ve been invited to a springtime wedding, it’s definitely time to start planning what you’re going to wear.

Spring can be a tricky time for men and women when it comes to planning an outfit. It’s usually still a little too cold for a short dress, but it’s a little too warm for heavy trousers. But, with careful coordination between the springtime weather and current wedding trends, we’ve managed to create this guide on what to wear to a spring wedding.  We’ll be covering menswear and womenswear too, so if you’re taking a plus one, no worries — we’ve got you both covered.

Spring 2019 trends

Firstly, let’s quickly review the upcoming trends for spring. Many of these trends will apply to both men and women, so it’s worth taking a look at these first:

  • Coral colours — Pantone’s Colour of the Year 2019 is ‘Living Coral’, so expect to see this warm, pastel hue cropping up in fashion and in wedding trends throughout the year. It’s certainly going to see its moment during the springtime, with its blossom-evoking undertones. Think coral-coloured ties to add a splash of colour, or coral shawls to cover-up against the cold.
  • Minimalism — After chasing highly-embellished dresses, wedding trends are set to cool down to a more sleek, minimal look thanks to the Meghan Markle effect. Guests can take note of this too, and embrace the ‘less is more’ mentality for their outfits.
  • Eco-friendly themes — Sure, the idea of florals for spring brings the cutting tone of Meryl Streep’s Miranda Priestly to mind, but florals will certainly fit the eco-friendly theme set to take hold of weddings across the country. Couple this with some eco-friendly shopping and the minimalism trend and you’ll have crisp, smooth look without fiddly synthetic embellishments.

Womenswear

With these trends in mind, we’re heading to the womenswear section first. Florals, as mentioned, are a tried-and-true essential for spring. You can opt for large or small floral prints; both are absolutely on-trend, and it’s just down to preference.

Add in a little pastel pizzazz too! Opt for floral prints that use a shade close to the ‘Living Coral’ shade that’s set the theme of 2019 to make an effortless nod to the current trend. You can use this for dresses, skirts, shirts, or even as an accent with a coral-coloured accessory, like a thick bangle or coral-gemstone earrings.

On that note, there’s no need to restrict yourself. If you’re not a fan of dresses, an elegant jumpsuit can look so sophisticated, and it’s set to be a big trend at weddings throughout 2019. Wedding Wire are calling it a ‘fashion-forward style’ for guests, and the best part is that they can be dressed up or down to adapt to pretty much any dress code! When picking a jumpsuit, keep the shape simple and avoid too many embellishments for a really streamlined look. There’s also the catwalk-hot trend of coloured tailoring — that is, two-pieces sticking to one colour, in loose and light materials ready for spring. Nod to Pantone’s Colour of the Year with a pastel two-piece and you’ll have yourself the perfect spring wedding outfit.

Alternatively, wear your springtime florals as a flowing wrap-top with a smart skirt for a classic look that can never go wrong! Keep your shirt looking formal with a pick from designers such as Rixo Clothing  matched with a sophisticated pencil skirt.

For shoes, there’s a trend gaining pace on Instagram for square-toed shoes. In particular, square-toed satin flats are having their moment on the catwalk and on social media, and they make a great addition to your springtime wedding outfit.

A top tip to make any outfit look elegantly and effortlessly put together is to consider a matching bag and shoes combo. Pick a colour, material, pattern, or all of the above and blend them through your choice of shoes and bag to really tie up your outfit nicely.

Menswear

We may have seen a more casual tone on the wedding scene of late, but according to Brides Magazine, this is set to take a sharp U-Turn back to the classic expectations. That means a much more tailored look, and absolutely no to jeans and t-shirts, even if it’s a ‘casual’ dress code!

Of course, as a guest, you don’t need to match the groom’s three-piece suit, but it can be a good option for layering. Spring can be a tricky one to predict, and a three-piece suit will let you add or remove layers as needed without compromising your look.

Nothing can beat a crisp, clean white shirt for a wedding, so make sure to invest in a good one that will stay looking sharp all day long. Avoid a white jacket though, as you don’t want to be seen as trying to outshine the groom! Instead, opt for a light blue jacket to bring out the spring feeling. If you want to make sure your outfit is catwalk-approved, pick a double-breasted jacket — it’s set to be all the rage in spring this year, with the likes of Louis Vuitton and Burberry both showcasing their versions on the runways recently.  

Though it’s a spring wedding, keep the sandals at home! Instead, opt for a pair of smart black derby shoes — they go with pretty much any outfit, and are light enough to be comfortable if it’s sunny, and sturdy enough in the weather turns grey.

As mentioned before, a few well-picked accessories can really highlight a trend. A pastel-coral tie or pocket square can certainly pop for a springtime feeling. If you’re attending with a partner, this can be a cute way to match up without looking cheesy if you both have an accessory with the same colour on.

Keep it minimal, elegant, and with a nod to the eco-friendly feel of 2019 with pastel hints and you’ll effortlessly nail your spring wedding outfits, as a couple or on your own!

Sources:

https://www.bridesmagazine.co.uk/gallery/2019-wedding-trends

https://www.edharry.com/tips-tricks-on-what-to-wear-to-a-wedding-for-men

https://www.weddingwire.com/wedding-ideas/wedding-fashion-trends

https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019

https://www.elle.com/uk/fashion/trends/a40085/7-fashion-trends/

https://www.goodhousekeeping.com/uk/fashion-beauty/style-advice/a25626752/spring-fashion/

https://www.vogue.fr/vogue-hommes/fashion/story/mens-fashion-22-top-trends-for-spring-summer-2019/4065

This article was put together by Trilogy Stores, retailers of premium straight legged jeans.

FYY Handmade Premium Leather Business Name Card Case

Barringtons elaborates the best and fashionable card cases to use? if so, why not checking this lovely and chic FYY case from amazon that is handmade by the craftsman. This was a rare finds to be honest and I really wanna have one for myself because the materials that they had used to it were true leather and the metal, zipper and the bow are too fine as well the could compliment to each other hence the case looked so chic and fine.

Another good thing about this leather business card case is, its pricing range. Because we all known that leather made of pieces were quite expensive to have due to the demand and material used. However, this FYY leather case made it different by making their owned made leather case an indeed reasonable and cheap. In fact, they are just selling it for $12.99 USD as retail price. Imagine that? a fine leather case that is handmade are too cheap that much? so, what are you waiting for? go check their amazon shop today and pick your own case before it will gone sold out soon.

To those interested about this awesome item and wanting to know further details about it. You may now go to their awesome Fyystore to see for yourself on how dedicated this company were in giving such quality of items that are too inexpensive and everyone, especially in fashion industry, could enjoy about. In addition, this company has been in the business for some good years already thus it may guaranteed you their reliability and reputable will wont be in steak if you are concerning that they might not deliver the quality of products you are eager to have. I can assure you that this company does it work well and you can have your real leather case same on what they indicated to their shop.

So what are you waiting for? go get your own FYY leather case today!

Shopping Tips: How To Buy your Clothes In A Very Inexpensive Price?

The worries of others, women especially when the year’s ends, was the new set of clothing that they’ll have to have. Because season will change from time to time and they needed to coop up with that as much as we do, too, they always need to make sure to have Jacob Mercari jewelry. Hence, if you are up to pick up some clothing to sports out this coming spring or summer season, well this post might be helpful for you folks. I hope it was.

This was actually my personal experience and input on how you can score some beautifully made clothing for a very reasonable prices. First, all you have to do was to check some coupon sites. Because these couponing sites are the usual partnered with the brands that we usually shop with to. hence, we should check them out first for the current deals, coupon codes and others. Because they might store something that we could consider about.

Second, you can signup for the store subscription for an additional 10% to 50% off upon confirming your subscription to them. And I always do this thing as making yourself to their list is really your advantage too as you can see all the latest items and pieces beforehand than other buyers. So, you may have your pick once all items were gone online. In addition, being on the subscription list, you can have all the privilege to have the latest dicounted codes and sales before others.

Last tip is, buy the items you wanted in out of season. How’s that? like example these days are in winter right? why not to buy summery items or spring? because at this time these type of pieces were too cheap and reasonable as they aren’t that demand unlike were you buy them off to their season. Hope you got the point? this also applies in summer season where mostly of the winter clothing are the cheapest hence I often do and keen to do shop at this cycle. You may check it yourself and see on how awesome shopping it was by doing this little trick.

Bum Bag: One of the Accessories You Should Have For 2019 – Women Fashion

When it comes to women fashion for this 2019. You may see a lot of changes will happened, in fact it was starting now and might some of you were seeing it over already, I meant the type of accessories that we women were wearing or having. While others are too fond with cute little body bags or sling bags way back 2018 teens or young ladies for 2019 are now keen to have any of these bum bag or other may called it as waist bag. This accessories are originally made for men as it was too handy and doesn’t complicate much. Hence, men usually sport their outfit through it thus they are looking for neat and relaxed.

But these previous months ahead. Well known brands and labels were made diverse by releasing some bum bags dedicate for women, this time. And I must say, their set of bug bags were too promising and in styled which can be still make a women chic and fancy. So, don’t confused now if you bumped with someone, woman, wearing a bum bag in their own fancy way.

Where to buy bum bags?

If you are looking for the best and classy bum bag with you that you can corporate with your luxurious and preferred fashion styling. I think, mostly of the brand you knew even your favorite brands has it already as the piece is getting a buzz throughout the fashion industry today thus mostly of the brands these days are making their marketing in hip by producing their own label of bum bags. Go check your fave stores today to see their own selections of this kind.

Make Yourself Beautiful At Ever-pretty.com

Mostly women says that being beauty was on be holder, which is kinda true because as long as you have your self worth and have the confident that everyone couldn’t shake off, whatever you looks was and your race as, you will stand out among the rest and be the pretties among the rest on your own simplest way. Hence, if you are not believing yourself at the moment due perhaps for some instances that could happened with you in the past. It’s now your time to lift yourself up and be the best version of yourself thru obtaining any of the trend gowns and dresses at
www.ever-pretty.com.

Off-the-Shoulder Evening Gown with Sweetheart Neckline

Double V Neck Ruched Bust Evening Dress

This shop is too reputable and reliable for their services. In fact, a lot of teens same your age are too keen to buy off their gowns and dresses to them most especially to pick up the sapphire blue evening dress . Because this kind of dress is the one trendy and the one most talked about kind of gown these days as for the promenade and other casual events and occasions. You may also have yourself of this kind in different sizes, cuts, designs and text tiles, all you have to do is to check the shop yourself and see what gowns suits you better basing on your personal preferences. No worries, this shop caters all the gowns available today in the market thus you will surely get your desire gowns yourself.

Sleeveless High Collar Long A Line Evening Dress

Shimmery Evening Dress with Long Sleeves

If you are looking for the best and elegant sexy red evening dress to wear? well, this shop got it all, as for am saying. Because this shop specializing in some sexy gowns as well that could spice up the night once wear. You can check out the wide array of selection thru their red gown section over their shop now.